Tesla Roadster Drives Environmental Responsibility During Berlin Fashion Week
World's only zero-emission sports car helps "Green Avantgarde" showcase environmentally friendly fashion and design
BERLIN--(BUSINESS WIRE)-- The Tesla Roadster will drive the message of environmental responsibility at Berlin Fashion Week's "Green Avantgarde," which showcases some of the world's most exciting and environmentally friendly designers.
Birte Glang presents the environmentally friendly design and material of Germany's Julia Starp in the Tesla Roadster. Credit: Joerg Schwalfenberg www.schwalfenberg.eu
The Tesla Roadster is the only zero-emission sports car in the world — the only car that is both fun and efficient. More than 100 owners in Germany recharge their Roadsters from Germany's clean electricity grid — and many of them opt for the greenest possible energy supply from their utility providers.
Tesla's industry-leading powertrain and commitment to products that are sustainable but sexy make the Roadster the hottest fashion accessory for young designers such as Arrey Kono, who designs pieces at the intersection of art and fashion, using unconventional combinations of material. Tesla Roadsters will shuttle models, designers and other VIPs all week in Berlin.
The Roadster will also be featured with works by Julia Starp, who designs high-fashion women's wear using sustainable materials such as organic cotton, peace silk, hemp and bamboo. Starp produces one-of-a-kind haute couture garments that have adorned celebrities including Birte Glang, Katja Flint, Sarah Maria Besgen, Tokessa Martinius and Viola Möbius.
"I want to prove that fashion, beauty, individuality and comfort do not conflict with sustainability -- and that's exactly what the Tesla Roadster demonstrates, too," said Starp, who lives and works in Hamburg.
Tesla's role in Berlin Fashion Week comes weeks before the grand opening of Tesla's showroom in Milan on Feb. 11. Tesla's first store in Italy is in the heart of Europe's fashion and design capital, steps from designer boutiques, La Scala Opera House and the famed Galleria Vittorio Emanuele. Tesla also has partnerships with some of the most exciting fashion brands in Europe, including TAG Heuer, Bikkembergs and Belstaff.
ABOUT TESLA MOTORS
Tesla's goal is to produce a full range of electric cars, from premium sports cars to mass market vehicles — relentlessly driving down the cost of electric vehicles. It is currently the only automaker in the U.S. that builds and sells highway-capable EVs in serial production. Palo Alto, Calif.-based Tesla designs and manufactures EVs and EV powertrain components. Tesla has delivered more than 1,500 Roadsters to customers in North America, Europe and Asia. The Tesla Roadster accelerates faster than most sports cars yet produces no emissions. Visit Tesla online at www.teslamotors.com.
Certain statements in this press release, including statements relating to anticipated demand for the Roadster and the potential benefits from Tesla's strategic relationships are "forward-looking statements" that are subject to risks and uncertainties. These forward-looking statements are based on management's current expectations, and as a result of certain risks and uncertainties actual results may differ materially from those projected. The following important factors, without limitation, could cause actual results to differ materially from those in the forward-looking statements: consumers' willingness to adopt electric vehicles and Tesla's electric cars in particular; risks associated with sales of the Tesla Roadster; competition in the automotive market generally and the alternative fuel vehicle market in particular; Tesla's ability to establish, maintain and strengthen its relationships with strategic partners such as Daimler, Toyota and Panasonic; and Tesla's ability to execute on its plans for new store openings. More information on potential factors that could affect the Company's financial results is included from time to time in Tesla's Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its final prospectus relating to its initial public offering filed pursuant to Rule 424(b) under the Securities Act of 1933, as amended, on June 29, 2010 and our Form 10-Q as filed on November 12, 2010. Tesla disclaims any obligation to update information contained in these forward-looking statements whether as a result of new information, future events, or otherwise.
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Sarah Zimmermann, +49 (0) 15116159991
Source: Tesla Motors
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